Dangerous New Drinking Trend Becoming Popular Among Young Adults

Posted on May 27th, 2010
Posted in Binge Drinking

Substance abuse clinicians and ophthalmologists alike are warning parents about a new reckless trend that has grown in popularity among young adults throughout the U.S. and the U.K. 

A drinking game called “eyeballing" involves pouring vodka directly into the eye. The trend is believed to have been popularized by Las Vegas nightclub waitresses who would perform the stunt with shots of vodka to gain extra tips. Now, teenagers and college students are adopting the drinking game into their party rituals to impress peers under the assumption that absorbing alcohol directly through the eye will allow a quicker passage to the brain and produce a faster, more intense high.

Ophthalmologists and other medical experts are warning that the theory of creating a magnified state of inebriation is untrue and that the foolish stunt causes serious permanent damage to the eye, including conjunctivitis, keratitis, scarring, deteriorating vision, and even blindness. Not only does the crazed trend ignore total common sense, but it is painful to perform and leaves vision irreversibly impaired.

Doctors are universally denying the alleged intoxicating effect of "eyeballing," and that more alcohol is absorbed by simply drinking a shot of vodka. At 40 percent proof, vodka, which was once used as a disinfectant, can cause the same damage as putting paint thinner on the cornea of the eye.

Why do some teenagers want to participate in this senseless act? Perhaps peer pressure in the technological generation is calling for more extreme acts of rebellion in order to gain attention since everything imaginable is available at the click of a mouse. Hundreds of videos of young adults practicing "eyeballing" have surfaced on YouTube, and the trend has even gained its own Facebook fan page. The hype itself is half the threat; make sure your children know how dangerous and pointless this new trend is. 

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