Binge-drinking teenagers’ brains regain much of their normal function relatively quickly after a pattern of alcohol abstinence is established, according to new findings from a group of American researchers.
It’s marketing 101. Go where the customers are. In the case of alcohol brands, companies may well be creating customers for the future.
In the first study of its kind, Boston University found teens and others under age 21 are more likely to consume brands that sponsor sports, music, and arts and entertainment events.
A generation ago Americans were tantalized by 31 flavors of frozen goodness at the local ice cream shop. Now ice cream, frozen yogurt, frozen custard and snow cones come in all sorts of exotic tastes. But is there a line to be drawn? For example, is it responsible to create ice creams that taste like adult beverages? It’s not a moot question. Breweries and dessert makers at home and afar are already concocting frozen desserts either infused with or made to taste like beer, wine and favorite cocktails.
Underage drinking, defined as the consumption of alcohol by anyone below the age of 21, is a widespread illegal activity in the U.S. In addition, minors who drink commonly engage in binge drinking, a form of alcohol consumption that significantly increases the chances for harmful or fatal outcomes. In a study published in 2013 in the Journal of Child & Adolescent Substance Abuse, researchers from three U.S. institutions examined the factors that influence teenagers’ attitudes toward alcohol intake. These researchers found that several factors work together to help form the outlook of any given teen.
We teach our kids that underage drinking is not a good idea. But, are TV and film contradicting that message? Television ads and movies portray drinking as fun, sexy, social and harmless, so it’s no surprise that young adults are tempted to give it a try. This dichotomy is sending young adults mixed messages and has left many wondering if something should be done to further limit underage exposure to alcohol and related ads.
A new study links R-rated movies to adolescent drinking, suggesting that parents shouldn’t allow their underage children to watch R-rated movies. Researchers studied nearly 3,600 middle-school children in New England, and found that among those whose parents didn’t allow them to watch R-rated movies, few started drinking over the next few years.
Half of all Australian parents think teenagers should be allowed to drink alcohol before they turn 18, according to a survey conducted by health fund MBF. The findings also suggest that the concept has its greatest support among wealthy Australians.
Researchers writing in the open access journal BMC Public Health studied the drinking habits of 9,833 15- to 16-year-olds in the North West of England, finding that excessively low cost alcohol products and illicit purchase are strongly related to harmful underage drinking.